If you’ve been thinking about selling, you’ve probably seen plenty of headlines suggesting buyers have just about disappeared. But there’s a big difference between a slow market
Dated: January 14 2026
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Want to know the #1 thing homeowners regret when they sell without an agent? It’s that they didn’t price their house correctly for their current market.
According to the latest data from the National Association of Realtors (NAR), those sellers agree pricing their home effectively was the hardest part of the process.
Top 5 Most Difficult Task for Sellers Who Didn’t Use an Agent:
And that makes sense. Pricing isn’t as simple as picking a number from an online estimate or copying what your neighbor got last year. It takes real insight into:
Without that context, it’s easy to overshoot the mark, especially now that buyers can be more selective. And in today’s market, that’ll backfire.
Your price is part of what shapes a buyer’s first impression. And when it's too high, a chain reaction begins.
If buyers think you’re asking too much, they’re going to turn the other way. And when buyers bypass your house, you'll get fewer showings. Fewer showings lead to fewer offers. And fewer offers usually mean making a price cut to try to draw buyers back in.
And that’s happening a lot lately, especially on homes sold without a pro.
The same NAR report shows most homes sold without an agent (59%) had to reduce their asking price at least once (see the orange in the graph below).
The Part Sellers Don’t See ComingThe trouble is, price cuts don’t always fix the problem. They can attract bargain hunters rather than strong, confident buyers. That's because many buyers see a price drop as a sign there’s something wrong with the house. And that assumption can turn buyers away too.
By the time your house finally sells, you may net less than if you’d priced it correctly from the start. Again, the data backs this up.
NAR shows that homes sold with an agent sell for nearly 8% more than homes sold without one.
That’s not because agents magically add value. It’s because they have the expertise needed to get it right. The price. The prep. The presentation. And the paperwork.
Nail all of that from day one, and you'll be set up to get as much money as you can out of your sale.
So, even though you thought selling without an agent meant saving money, that's not necessarily true. The facts show selling on your own can mean selling for less in the long run. And that may be enough to totally change your perspective.
Today, the biggest risk of selling without an agent isn’t the paperwork or the hassle. It’s the price. And once pricing goes wrong, it’s hard to course correct.
So, if you’re thinking about selling and want to understand what your home would realistically go for in our market today, let's connect. A quick pricing conversation now can save you from bigger regrets later.
I've dedicated my real estate career with connections to our "Heroes". Who are our Heroes?Ā Those in the professions of the US Military, Police, Fire, Education, Medical, and Social Services, who self....
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